Posted by: thinkeak | October 26, 2009

Blogging for Business

Blogging is social medium that provides numerous benefits for business including: communication tool to reach consumers and employees, position and establish your brand in the market, and build a reputation as an expert in your field. Starting a blog can appear to be overwhelming experience for anyone new to the blogging world, but it actually is quite simple. If your wondering how a blog will benefit or change your business, then read this article that from Business Week wrote on how Blogs will Change Your Business.

There are numerous ways to start a blog. The easiest and cheapest way is to do it yourself, setting up a blog page on a free blog site like WordPress or Blogger. Darren Rowse of ProBlogger provide numerous blogs filled with tips, advice and guides on how to get started building your own blog. Start with the basics: select a blog site, select a platform to write about (your business, a individual brand, etc), write about it then post it. Once you have the basic foundation, then expand into all the functions and generating views for your blog.

Another way is to hire a professional blogger to continually to build and write your exclusive blog page, or to have a professional blogger that writes on numerous subjects be paid or compensated to write about your brand. Be on alert, laws for bloggers who write about products are changing. Kayleen Schaffer wrote an article in the New York Times, New F.T.C. Rules have Bloggers and Twitterers Mulling: “Beginning Dec. 1, bloggers, Twitterers and many others who write online product reviews must disclose the receipt of free merchandise or payment for the items they write about.”

There are benefits to any blog route you take, just make sure you pick one and stick with it.


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