Posted by: thinkeak | October 18, 2009

Oh Wiki your so fine, you’re so fine you blow my mind…or do you?

By: Kristin A. Snyder
October 18, 2009

Oh Wiki your so fine, you’re so fine you blow my mind…or do you?

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There are many pro’s and con’s to Wikipedia. The question that I have been pondering: does it make since for small business to develop a Wiki page? In broad perspective the concept seems to be a winner. Wiki has become a quality tool for search marketing and a place people turn to in order to start research on a subject.

Try it for yourself, do a Google search and see that a Wikipedia page comes up as a top result. Appearing in more search results alone, to me, is worth developing a Wikipedia site. Having consumers find information about your business on more that just your own website tends to be a positive attribute. You can define what your business is, what it is about, and the history. However, developing and publishing a Wikipedia site for your business might not be as easy as it seems.

First you need have constant daily monitoring of the page. Keep in mind that once you develop a page, you cannot “set it and forget it.” Its not that simple, as anyone at anytime can edit the page (which is the entire point of Wikipedia’s “online community of people interested in building a high-quality encyclopedia in a spirit of mutual respect”). Anyone at any time can change the content or add submissions that are false, tag stories or pictures to your site. So do not forget and monitor your site, DAILY!!

Remember that Wikipedia says it is not numerous things including: a dictionary, a paper encyclopedia, a blog, webspace provider, social networking, a crystal ball. Let me add a place to make a sales pitch. Wikipedia also has rules of notability guidelines in order to be published and make it passed its administrators.

Matt McGee wrote a blog “Should Small Business have a Wikipedia article?” In short he is against it because it is too much of a headache. But is the headache worth it? You decide!


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