Posted by: thinkeak | October 10, 2009

Emerging Media…here today gone tomorrow?

By: Kristin A. Snyder
October 10, 2009

Emerging media…here today gone tomorrow?

Are you using any type of emerging media in your business marketing plans? If no, why not? MySpace, Twitter, Facebook, LinkedIn, Wiki, blogs all could be fads or they could last forever. Only time will tell. Currently, each of these social networks offer unique was to communicate and engage with your consumers. The question is, as a business, should you be using them now, if so, which one?

The answer is simple. YES! Even if they are a fad, who is to say how long each will last, and maybe one or two are here to stay. So why not pull up your birches, jump in and give it a try. After all, they are free, easy to change ad update, and some young intern in your office will be thrilled to get your company off the ground. So what are you waiting for?

You want to try but which one should you do? There isn’t one clear-cut answer, but you need to be where your customers are, and my bet is your consumers are in numerous places. So therefore, you should do the same. Because these mediums are free, and because know one knows which one will prevail or which one will phase out, it is best to keep a diverse social marketing portfolio and integrate all your current marketing efforts to be fluid. That way if one of the mediums fade, you are still going strong with the others and do not have to start over at ground zero to build another network.

Mistakes will be made and are to be expected while you learn this new form of marketing, but don’t freight – learn from them and keep moving forward. Before you dive in, develop a game plan, brand your online community to mimic and compliment current branding efforts, set realistic expectations, assign responsibility to one person (or a couple people) to maintain the sites on a daily basis. If done correctly, these social networks could open avenues of communication with your current and potential consumers.

What social networking mediums are you using? How are you utilizing them?


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